{"id":3644,"date":"2021-10-19T12:01:22","date_gmt":"2021-10-19T12:01:22","guid":{"rendered":"https:\/\/publicidadcanina.com\/?p=3644"},"modified":"2025-10-31T11:05:17","modified_gmt":"2025-10-31T11:05:17","slug":"las-3-ms-del-marketing","status":"publish","type":"post","link":"https:\/\/publicidadcanina.com\/en\/publicidad-y-marketing\/las-3-ms-del-marketing\/","title":{"rendered":"Use The 3 Ms of Marketing In Your Business"},"content":{"rendered":"

One of the golden rules that successful entrepreneurs apply is to define very well the 3 Ms of Marketing <\/strong>in your business. They are valid for any type of business, including canine. <\/p>\n\n\n\n

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The 3Ms of Marketing<\/figcaption><\/figure><\/div>\n\n\n\n

The 3 Ms of Marketing are: The Message, The Market and The Medium.<\/h3>\n\n\n\n

Many times we focus on choosing the right tools and resources to successfully start our business, and we forget the basis of any business. Define very well our personal brand, the 3 Ms of Marketing and apply them in all our communications. <\/p>\n\n\n\n\n\n

1) The importance of the message<\/h2>\n\n\n\n

Have you ever noticed how two unfamiliar dogs start a relationship? First they look at each other and eventually wag their tails as a sign of trust, trying to get the other to lower the barriers and establish a friendly bond. When they detect that there is no threat, they approach and sniff each other. The connection already exists!<\/strong>\u2063 \u2063<\/p>\n\n\n\n

From now on, they will run, they will play together. Maybe they will also fight, but the truth is that they have already done the hardest thing, in the easiest way. They established communication by delivering clear and precise messages!<\/strong> A little intuition and the certainty that there would be mutual benefits made them partners. And how is this the same in business?<\/p>\n\n\n\n

Exactly the same. The entrepreneur or canine professional sells a service or a product that solves a need, desire or whim to a dog, guide or family that is willing to pay for the solution. There is intention without knowing each other. It is necessary to establish a relationship, and for that you have to communicate as it happens with dogs. Not communicating, especially nowadays, is like being invisible, like not existing. One of the first tasks of an entrepreneur is to be seen. There is no such thing as faith marketing, so write down your tasks: <\/p>\n\n\n\n

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the 3 Ms of Marketing: The importance of the message<\/figcaption><\/div>\n\n\n\n

1) Think about what to communicate to the market about who you are and what you do.<\/p>\n\n\n\n

2) What are your values and what do you believe in?<\/p>\n\n\n\n

3) Why others should do business with you and put their trust in you and not in your competition.<\/p>\n\n\n\n

When you answer these questions properly, you are ready to take the next step. Not before. Why not? Because you will still be a stranger to your future customers. And a business relationship, like any other, is based on trust, credibility and the connection that can be established between the people involved.<\/p>\n\n\n\n