Publicidad Canina

My story

My furry ones

Here I am, happy, surrounded by my furry friends. Although I was born in the city, I grew up between the town, the countryside and animals. That contrast between the urban and the natural shaped the way I felt about the world.

Whenever I found a sick, lost or frightened animal, I ended up spending a few days at my grandparents' house. My mother and grandmother had infinite patience... and my grandfather always supported me with a knowing smile.

He was the one who taught me to love the countryside, to respect animal life, to cycle around the village and, yes, also to practise shooting with a pellet gun.
These memories are part of my identity: a childhood that was free, curious and deeply connected to nature.

I always wanted to be a veterinarian, but life took me in a different direction. For years I worked with technology, “little machines”, instead of little hearts. However, I never got away from animals. They have always been there, guiding my decisions and bringing me back to basics.

Rubia and Nala, my teachers

Rubia, my galga, gave me sunrises in the countryside, quiet walks and a silent connection that is still with me today. She was my teacher in calm, sensitivity and loyalty.

Then came Nala, my life companion for more than 15 years and the true origin of the purpose of Publicidad Canina. I picked her up from a cardboard box, trembling and scared. When I looked out, she raised her eyes... and changed my life. From then on we were inseparable.

Nala lived with Ulysses, my nymph, who welcomed me every day with a contagious energy. Together they formed a small home full of love, learning and complicity.

Both left a deep impression on me.
Rubia taught me to listen without words.
Nala taught me to heal by accompanying.
Ulysses taught me the joy of everyday encounters.

They are still with me, and are a fundamental part of why today I accompany and support those who work for animal welfare.

My academic and professional background

I have a degree in Computer Engineering from the Polytechnic University of Madrid (UPM). For more than 15 years I worked in technology consulting and team management in multinationals such as Accenture and IECISA (Informática El Corte Inglés).

I participated in strategic and operational projects for sectors such as: utilities, banking, logistics, health, insurance, energy and gas, foundations and social sector. It taught me to work with solid methodologies, to manage multidisciplinary teams, to maintain order in the midst of complexity and to make decisions with clarity, structure and long-term vision.

This whole world of processes, strategy and technology is part of me. It is the professional basis that accompanies me today in any project I undertake, even those that are more personal and connected to my passions.

PUBLICIDAD CANINA

Digital marketing

Eventually I discovered the world of digital marketing and became fascinated by it. I trained in paid traffic strategies, social media advertising and online visibility. I had the opportunity to work with businesses from very diverse sectors: physiotherapy, aesthetics, decoration, optician, construction...

I learned a lot and enjoyed the process, but my internal compass kept pointing to the same place: animals.

Thus was born Publicidad Canina.
As a bridge between two worlds: the professional and the emotional.
What I know how to do and what I am.

If you are hesitating to become a Media Buyer....

….CONTACT ME FIRST.

PUBLICIDAD CANINA

Canine education in my life

My curiosity was piqued and I wanted to train at the K9 Training Institute.

Today I accompany canine professionals from a conscious and humane point of view.
I help them to be visible without losing their essence, to communicate with respect and to grow without leaving behind what makes them authentic.

Because for me, marketing is not noise.
It is careful.
It is coherence.
It is real impact.

And when it comes to dogs... it's also love.

My mission is to help canine professionals promote their services, attract the right clients and grow ethically. I collaborate with:

Educators, trainers and ethologists

Promoting workshops, experiences, classes, courses, training and services both face-to-face and online.

Organisations and protectors

Accelerating adoptions, searches for lost dogs and awareness campaigns.

Veterinary clinics

Improving visibility, local reputation and online sales.

Kennels and kennels

Helping them connect with families looking for a safe place for their furry friends.

Taxis and transport for dogs

Making visible services that, although few know about them, can change the lives of many families.

Families and dog handlers

Supporting them to improve the coexistence and well-being of their furry friends.

Because when a canine professional grows up...
dogs that are well cared for grow up.