More and more families are deciding to have dogs, so dog education is considered to be an education in high demand. Now, in my case, how do I fill my classrooms with furry pupils?
In 2019, according to the American Veterinary Medical Association, 40% of households owned a dog. Today there is a huge demand for dog training services as dog handlers or families with dogs continue to invest in the welfare of our furry friends. With demand there is no excuse not to fill your classrooms with furry pupils. Here are a few tips from Publicidad Canina.
There are many dog trainers offering their services, so it is not easy for us to choose the trainer that we think would best suit us and our dog. As well as word of mouth, inevitably, as with everything these days, we rely on the Internet and Google.
Therefore, making yourself visible and differentiating yourself from the competition is becoming increasingly important to generate business as a dog trainer.
Word of mouth will initially and eventually provide you with customers, but you have to make a serious fieldwork to attract more.
In this way, it is highly recommended that you take care of your presence on social networks and make sure you have good ratings from your customers. In this way, you will gradually build trust and create authority in your canine sector.
Some recommendations for filling your classrooms with puppies
Look for the name and logo that best defines you.
Start by creating an eye-catching name or logo. that potential customers will remember. Your company logo and contact information should appear throughout.
Create your portfolio of services
Define your business profile, your portfolio of servicesput yourself in our shoes and think about the most common problems of coexistence between dogs and their families and what solution you provide so that they can reach this understanding and be able to enjoy together. Define the characteristics of each of your services, the methodology you follow, how you apply it, but above all the differential value you offer in each of them compared to your competitors. Identify the problems you are going to solve and go digital. Perhaps you are asking yourself how to digitise my business as a dog trainer, then you will find out would be interested in offering certain professional canine services online.
Define your avatar
Define your avatar or buyer persona, what kind of dog handlers or families with dogs and what kind of dogs you would like to work with. With which students you would like to fill your classrooms or premises. Training should be an enjoyable experience not only for the dog and their families, it is essential that it is also enjoyable for you. Try to get to know your existing clients better. Training does not sell itself, it is very important to connect in advance with the owner you want to help and offer discounts, services and personalised offers of what you already know they need.
Estudia tu competencia
Estudia tu competencia Whether you offer services in a physical location, at home in a radius close to where you live. It is very valuable and enriching to know what services your peers offer and to offer added value. If, on the other hand, you want to venture into online training, you will not have any geographical limitations and you will be able to do it almost with what you already have at home.
Make yourself visible to your dog families
Get found on the Internet If we don't attract attention, we pass by, so it is important that you have a presence on those channels where your avatar is found. Use social media to to better understand your ideal customer. and establish contacts with canine professionals who can help you recruit your potential furry pupils and families: dog walkers, veterinary clinics, dog boutiques, shelters, associations, etc.…to get more publicity.
Start by creating your Facebook profile you can find out how to do it in a few steps by following one of Publicidad Canina's videos on my youtube channel. Create your Instagram profile and youtube channel and share videos with training pills and doggy tips. If you consider that your ideal client is also on LinkedIn, create an account as well. If your business is accepted by the market invest in a well positioned professional website.
Engage your canine families and furry pupils
Search for customers online, Digital marketing is essential for any type of business these days. Advertise on Facebook Ads and Google Ads social networks, achieve maximum visibility, brand recognition and offer your products, services, testimonials and success stories to just who you want and when you want for a small investment. But don't just click on the promote button, hire a Digital Trafficker to do it. or an expert in buying online traffic. so that you can obtain maximum effectiveness with all the guarantees and also teach you how to build customer loyalty. 
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